How To Get Packages From Makeup Companies

Susan is an internet marketing professional person who regularly writes on Medium and is the author of two SEO books on Amazon.

Learn how to get beauty PR packages with this in-depth guide! — Acquire how to become dazzler PR packages with this in-depth guide!

Are You a Beauty Blogger?

If you take a beauty blog or Instagram page and an active number of followers who regularly similar your posts or share them online, then yous're definitely going to accept a chance of getting gratis products from companies to review. Companies love to transport costless makeup to bloggers or Instagrammers, because their followers are actively purchasing any products that influencers advertise on their blog.

In this guide, you're going to learn:

What beauty companies await for in a blog.
How to create compelling reviews that'll impress dazzler companies.
How to best contact a dazzler company for PR packages.
What to practice to maintain a relationship with the company.

Then by the end of this guide, you're going to accept a great agreement of how to go gratis samples and products from beauty companies, as well equally the follow-upwards procedure and the thank-y'all email yous should transport after in society to develop a working human relationship with the company.

Companies honey to develop working relationships with influencers, considering if your posts help them sell more products, and so information technology's a win-win for everyone. I'yard also going to provide a variety of actress tips to aid yous get ahead and stand out from other bloggers.

You ready to brainstorm? I know I am!

The Meaning of PR Packaging

A brand's public relations (PR) packages are curated assortments of products sent to content creators without a contract or monetary incentive. The recipient makes a post to their social media audience while using the product, thus increasing brand's awareness equally a result of the organic engagement.

Make sure to always publish consistently, if you can! — Make sure to always publish consistently, if you tin can!

1. Evaluate Your Web log/Instagram Page

Before yous contact any companies, you need to make sure that your blog or Instagram page has a potent online presence and an active number of followers, as well as loftier quality content.

If your blog lacks in content, companies mightn't be satisfied with the quality of the reviews you provide, or information technology shows that you don't have an active post-obit on your blog as of notwithstanding, and that your blog is still developing and in its beginning stage.

Hither are some things to make sure:

Does Your Web log Have at Least Thirty Web log Posts?

The more content your blog has, the more people will somewhen subscribe to your blog; that'south just the laws of the web coming into play right there. Companies volition desire a link to your blog, and you can be certain they'll be actively checking to meet if you post regularly.

Some people wonder how often they should post, and my greatest advice is that you should post at least once every three weeks if your review is a "roundup" style slice (where y'all review more than than three makeup items, for example) and at least in one case every two weeks if your posts are shorter in length.

Now of course, you should tailor your publishing schedule to your own life and day-to-mean solar day living. Of grade, if you find little fourth dimension to write during the week, then tailor your publishing schedule co-ordinate to that, so you can publish ane web log mail a calendar month if y'all like.

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2. Brand Sure Your Reviews Are Engaging

If your makeup reviews are engaging, contain plenty of photos, earlier and after photos, even videos or Instagram clips, then that shows you're producing relevant, high-quality content and that you're showcasing the companies' products in the best style possible.

Add Plenty of Close-Upwardly Shots

Yous can stand out past calculation captions to your products' photos, polls in your weblog posts, and a variety of other multimedia content.

You can highlight your thoughts with a text overlay on an image or graphic. — You can highlight your thoughts with a text overlay on an epitome or graphic.

Make Certain to Highlight Key Quotes

Highlight key parts of your review and brand those stand up out likewise in the form of web log-quotes, etc., These provide the TL;DR (or the short summary) of what y'all thought of the makeup or cosmetics in full general.

You can as well highlight your thoughts in the class of blog graphics.

A tool I peculiarly like is Canva. It helps you design blog graphics, social media graphics, and more than, all with a few simple clicks. All the weblog graphics I create for my manufactures are fabricated using Canva, and they help add visual stimuli to my blog posts, and I tin can also create cute annotated diagrams and more. Add a few of these graphics to your blog posts, and companies will definitely know y'all're an influencer to achieve out to!

A bold title graphic makes your blog look stunning.

Create Title Graphics

A title graphic or thumbnail graphic is the photo you lot see on social media before you click on the link to the beauty review; if you're blogging on WordPress, this is equivalent to the "Featured Image" you lot include in your blog posts.

You can make your blog look stunning with reviews that includes some of these title graphics. Y'all'll see an example above, which was made with Canva, a complimentary tool online graphic tool.

This is an example of a great close-up shot after using eye makeup. — This is an example of a great close-up shot after using middle makeup.

Photograph by Haley Rivera on Unsplash

3. Add together Light Filters to Your Images

While you should be as honest equally possible with your photography (and not overly saturate your images, for example), you lot tin can still add together some gentle filter effects to your images in example your smartphone's photography quality isn't depicting the makeup in the style that you want.

There are plenty of online tools out in that location to add filter effects, including Flashback, a retro image filtering tool (dandy if yous want to show vintage, glamourous pics of you with the company's makeup on).

Adjacent, it'south fourth dimension to contact the company. Y'all need to transport them an e-mail detailing:

What Your Weblog Is All Near

Provide them with a general overview on what your blog is nigh and the kind of posts you create or makeup yous like to write well-nigh. Do yous provide makeup tutorials? Video reviews? Text reviews? If you're blog posts are very in-depth and incorporate a lot of imagery, let them know nearly that. Sell your blog to them, so that they know that you're an influencer to piece of work with.

Besides, give them some general statistics on how many readers your web log has or how many followers your Instagram page has. In one case they become a general thought, they can evaluate whether your blog will exist one to work with in the hereafter.

Provide some links to your best reviews, too, and then that they can rapidly meet what your blogging skill and reviewing skill is like. To compile some of your latest social media content and blog posts, you lot tin apply tools such as Carrd or Linktree, which allow you lot to setup a quick online page which links to your blog, Instagram and other online profiles you have. There are several alternatives, and I've written an article on some alternatives to Linktree. By creating a quick i-page website, you're establishing an online presence beyond social media and makeup companies love to see that!

How Often You Publish

Allow them know that you publish consistently, and how long you lot've been writing for, and then that they know yous're a competitive and dedicated blogger.

Any Personal Experience You Accept With Their Products

If you're a nifty fan of their products, so you should let them know about that! I wrote a whole article detailing exactly how to write to companies for free products in exchange for some positive, true words about their products, and you tin practice the same here, but you're giving them a flavour of what your reviewing skill is like.

If you've never used any of their products earlier, then I wouldn't recommend y'all follow this part, since you need to stay truthful to your words. However, if you heard about them from a friend and are curious to effort their products and potentially review them, then y'all can mention that here.

What Products You'd Like to Review

This is the fun office of the email or letter of the alphabet! Hither, yous go to detail exactly what you'd like to review. Now this completely depends on the visitor, just some companies simply want to send out the products that they would like to become reviewed, so they mightn't send the exact product you'd like to review. Endeavour and keep your electronic mail open up-ended, and then that if they don't want to send that lipstick or that eyeshadow, that they can send you whatever they would like reviewed, and that you'd love to review it, etc.,

Hither, it would be a good place to mention what your turn-around times are like. If you're going to write the review inside two weeks of receiving the product, that would be a fantastic bonus, since it shows dedication.

A Link to Your Blog/Instagram Page/Linktree

Somewhere in the email, you need to place a articulate link to your blog or Instagram folio. Preferably, innovate information technology at the beginning somewhere by hyperlinking your blog's name as you introduce it in the beginning, and and so you can add a link to your blog or Instagram folio at the footer of your e-mail, just after your salutation and sign off. This is normally the showtime identify visitor representatives go to look for a link to your blog. If you have a Linktree (or online website/one-folio site) account, make sure to include that also, as information technology'll help give makeup companies a improve feel for your latest blog posts and social media content.

five. Follow Up With a Thank-You Email

In one case you are sent makeup, and take reviewed it, information technology'due south absolutely crucial that you send a link of your review or Instagram post to the company and make sure to thank them for sending you lot products to review likewise. By contacting them again, you're helping to found a working human relationship with this company and they may send yous products in the future too!

They'll be able to read your review, even annotate on it, or say thanks, and of course, this ways you lot'll develop a working human relationship with the company. In the future, they might think of you and send you more products to review. Of class, if they're particularly impressed by your review, they could potentially add you to their influencers list, so that whenever they create new products, they might enquire you to review them.

Be courteous and thankful in your e-mail, make the link to your review clear and brand certain it's easily found, and you'll be well on your manner to developing a working relationship with the visitor.

Top Tips


Imagery	Reviewing	Social Media
Provide first-class photos of makeup and the cosmetics yous review, including closeups, and whatever earlier/after photos	What were the pros and cons of the product?	Make certain to share the mail service to all your social media channels.
Try including 5+ images per review	Be as detailed as yous can.	Try posting some Instagram stories for added buzz.
Make great graphics with Canva	Add equally much description as you can nearly the production, such as what information technology's made of, how information technology impacted you lot, and whether you'd comprise it into your makeup schedule.	Create social media graphics with Canva to promote your review to your followers.

Thanks for Reading!

If you have any questions, make sure to contact me past emailing me (y'all'll see my email higher up) or annotate down beneath. Thanks for reading!

Community Poll

This content is accurate and true to the all-time of the writer'due south knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Arwa Tanveer on July 27, 2020:

I take a youtube. Channel for eyeshades i growing it up and i love makeup and then much and i would love to receive pr packages Thank you ❤️

Uroosa ali on June 24, 2020:

I am wakeup lover and i have a YouTube aqueduct

Zaara khan on June 16, 2020:

I have a beauty channel on YouTube

www.youtube.com/gorgeous zaara khan

Rebecca bentley on June 12, 2020:

I have a youtube aqueduct and a instagram to name for both of them is rebecca bentley.

Alex Hales on February 19, 2020:

In spite of staying prepare up like solidified, in an hour I go those white spots around my nose where the Custom foundation boxes. into and stuck in the pores excessively.

http://chip.ly/2u8GMBn

Yasmin on January 22, 2020:

I took all the data on board. As im just starting out.Im a fully qualified beautician.With an centre for makeup! whether it be big and bold or more natural elegant.Im artistic with good skills , also im very honest when it comes to reviewing.. which is nigh important i would be nigh grateful for some pr packages to review either makeup/ skin products /pilus products.

nmanton on January 09, 2020:

I thoroughly enjoyed the advice and tips. I have recently started doing lives on facebook and intend to start doing lives on IG. I would greatly capeesh the opportunity to be considered for a PR list surrounding the latest in make-up and skin care!! Thank you so much for your time and look forward to hearing from you soon!!

brenda0331 on Dec 17, 2019:

Thank your for your help I am starting my Instagram account and love all your recommendations. I would beloved to start receiving PR thank you again.

saniya on December 02, 2019:

Hello

im saniya here looking for some PR Packages to start a beauty blog it wll exist gald for me if yous help me with gttng the cosmatic products to outset up my weblog

thank u

Molebogeng Kgathole on Nov 25, 2019:

I am a Beauty,Cosmetics and Personal Intendance Content Creator on Instagram and i would love to become products so that i tin review them on my Instagram please put me in your PR list

Anaya dupas on November 24, 2019:

I am a YouTuber and I have a a beauty channel

Morenol on November 18, 2019:

Great information I would dearest to be added to you PR list

Sarah okodede from Federal republic of germany on September 25, 2019:

am a youtuber and Instagram marketing and I also make a product review on my YouTube aqueduct! Product like Makeup skincare and hair! I will exist glad if I tin get a PR package to review

McKenzie Wheeler on July 29, 2019:

do u get pr from company's

Peggy Duran on May 29, 2019:

This information was so helpful would dearest to be on pr list

corina on March 26, 2019:

Im so thankful i ran into this detailed information i was at a freeze because i was unsure where to go side by side or meliorate yet where to even offset. But i think i know what i have to do now, i just take to go at it and get-go posting more instagram videos and youtube videos. Cheers over again!

Samantha on February 23, 2019:

Amazingly knowledgeable information!!

Y'all wrighting beautifully

YOLANDA VALLADAREZ on February 05, 2019:

I would dear to be added to the PR list so I can try different products.

Jacqueline on August 12, 2018:

How-do-you-do I am trying out my new blog and I am already on pinterest I am looking for costless makeup samples to my friends and coworkers giving event parties as well

Elayne from Rocky Mountains on June 26, 2018:

I have several articles well-nigh beauty - I should start a blog and just make information technology about beauty and put them all together. Great suggetions.

Vaanikanda on June 26, 2018:

These products are looking very nice.pls tell how i get costless these products samples.

Source: https://bellatory.com/fashion-industry/How-To-Get-PR-Packages-For-Your-Beauty-Blog-The-Ultimate-Guide

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